A hands-on walkthrough of Claude Design — Anthropic's tool that creates real, code-based designs. Set up a design system, generate and refine a landing page, and see where designing-by-code shines: interactive, animated, production-quality design with a design-to-engineering handoff measured in minutes.
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Peter Van Dijck
Peter has been building AI products since 2023 and teaching teams how to build them since 2024. He has spent that time in the trenches with evals, observability, synthetic data and context engineering, and turns what actually works into practical, no-fluff lessons.
Every episode is taught by Peter himself, in plain language, for product managers, designers, researchers and strategists who need to understand how AI systems are really built, without needing to be an engineer.
Peter on LinkedInYou want to see what designing directly in code looks like, without becoming an engineer.
You want production-quality prototypes in hours, not weeks.
You are deciding how AI design tools fit into your team and handoff process.
“This is opening up all sorts of new neural pathways for me to see under the hood more of how the sausage is made! 🙏”
“Very timely at my enterprise software company as evaluation of AI features scales.”
“Everything I know about evals is from Peter's talk, which is why I'm back to find out more!”
An introduction to Claude Design and this short, hands-on series: what the tool is, how it designs by writing code, and what we'll build together — a design system and a refined landing page for a fictional company.
Bootstrap a design system in Claude Design. Borrow an overall feel from a reference site (Stripe, via Gemini), generate a concise system for a fictional card company, and watch Claude write real code for colors, type, and components — with practical tips on choosing Sonnet vs Opus and keeping token usage under control.
Generate a landing page from your design system. Kick off a high-fidelity hero, switch to Opus for stronger design sense, steer Claude away from generic 'AI' styling, and stay productive by queuing the next prompt while it works — including a first isometric, code-based illustration.
Turn a rough illustration into a polished, animated one. Use Claude Design's markup, direct-edit, and comment tools, keep context clean with fresh chats, and iterate on an animation of cards flowing into a central approval hub — the interactive work where designing-by-code really pays off.
Step back and weigh the trade-offs of designing by writing code: complex animations and shaders within reach, design systems that PMs and engineers can build against, handoff in minutes instead of days, and Claude as a creative collaborator. Plus why it's worth experimenting with — ideally alongside your engineers and teammates.
Your subscription unlocks every course on model context experience.
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