Design better AI products

Short videos that teach how the best AI systems are designed today - for product managers, UX leaders and anyone who is building AI products.

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"This is opening up all sorts of new neural pathways for me to see under the hood more of how the sausage is made! 🙏" - early participant

Evals, observability, synthetic data, context engineering, it really sounds more complicated than it is. The teams building the best AI products today rely on these core techniques every day. After spending two years building AI products, I’ve found these methods aren't magic or rocket science. This course is built to demystify them, giving you a practical, no-fluff guide to implementing the essential toolkit for creating great AI product experiences. It's for product managers, UX people, researchers, strategists. Everyone that needs to understand how AI systems are actually built and made useful, without necessarily being an engineer.

"Very timely at my enterprise software company as evaluation of AI features scales." - early participant

Frequently asked questions

A video course to learn how the best AI products are built.
Sign up before we launch to get free access to our initial course. After that, we will charge a monthly fee.
We are shooting to launch in Q3 2025.
Product managers, UX designers, founders and anyone else that wants to understand how AI products are built, and how they can join the party.
In short: the secret sauce behind how great AI products are being built right now. We will dig deep into evals, synthetic data, agents, LLM-as-a-judge, context engineering and more. Our goal is to de-mistify these approaches. It's not rocket science! Expect clear explanations how how things work under the hood, examples of what that looks like in practice, and tips on common mistakes to avoid.
This course is created by Peter Van Dijck, CEO of Simply Put. I have a long history both in the engineering and the UX/product world. I've been building AI focused products since 2023, and I believe that the way the best AI products are built is a mix of art and science, and is hidden in startups and foundation labs. I want to share what I've learnt the past few years.