Peter's context design?

UX is both dead and matters more than ever.

(Up front: I am migrating my model context experience newsletter to Substack, which is why you are receiving this email. If you’d rather not get this, feel free to {unsubscribe} - no worries, I get it.)

Hi,

Yes, it’s a new newsletter! I am Peter, and I will write here about the intersection of UX and IA. Mostly weekly, (but no guarantees).

I believe 2 seemingly opposite statements are true:

  1. UX matters more than ever. The last 20 years UX has developed a foundation of insights that are more relevant than ever. (No, not ‘design thinking”, that was always superficial and sales-y). In a rapidly changing world, understanding people matters more than ever.

  2. UX is dead. Many of the typical UX artefacts, processes and deliverables however, are dead. Not because AI necessarily replaces what the UX profession does today, (although there’s some of that), but because engineering has dramatically changed (code is cheap now), and our UX practices were built for a world where code was expensive. This is the real driver of change.

So what will this newsletter be about?

You won’t see a lot of vibe coding tips here, or “how to design with AI”. That’s not what I personally find interesting. Instead, I’ll write more about new skills UX researchers, information architects, content designers etc. can pick up to find themselves suddenly in the middle of the AI action. Evals. Agents. Structured content.

I’ll also write about UX leaders and teams. How do we stay relevant in our organizations? There is a lot there, and the playbook that works in 2026 and 2027 won’t be the playbook that worked the past 10 years.

Finally, who is Peter? I mean, I did put my name in the title. Think of me as your technical friend with a long history in UX. I wrote a book “information architecture for designers” in 2003 (not a typo). I run an AI startup for lawyers, and I teach AI for UX people at model context experience. I live in Madrid. I like indoor rock climbing, and I have recently restarted my blog/wiki. Is it a bliki? It might be.

Health and happiness,
Peter
P.S.: I love hearing from people, just reply to this email, all replies go directly to me.